- Outdoors in Motion -
Bryan Schaeffer is the founder of BestoftheNW.org, which aspires to improve the quality of life for families through fitness and exploration.
the Best of the NW Project
In this decade-long project our family explored peaks, valleys, beaches, and forests to bring you the best trails within a day’s drive of the Seattle metropolitan area year-round.
Eagle Scout and former Patagonia employee Bryan’s formative years were spent mountain biking, climbing and skiing in Southwest Montana.
Traveling to the NW to attend College at Pacific Lutheran University Bryan was drawn to the rock crags and Cascade Mountains. As a first generation guide of Pacific Lutheran University’s Outdoor Recreation program, Bryan organized trips and guided fellow students to some of the regions main attractions like Tacoma’s backyard Rainier National Park.
Shortly after completing a Bachelors in Fine Art/Graphic design Bryan moved to Seattle to begin his career in design. With the challenges of raising a young family in the city Bryan shifted from weekends spent on the rock to exploring new trails with kids in-tow.
Scheming the next outdoor adventure with his wife and 3 daughters. Bryan combines his passion of the outdoors and professional experience in multimedia to inspire families to get out on the trais year-round.
- Happy Trails -
Washington’s hiking legacy treks on.
Part of our 10+ year journey to explore Washington's best trails. We hiked, shot video footage and GPS tracked hundreds of trails including 40+ of these...
Guidebook review video with author Craig Romano among video + articles featured in the Seattle Times.
-Animation enhanced Storytelling-
This mini doc tells the story of how the Alpinst's Alphabet was created and educational possibilities of the project with a little help from his illustrations.
- PCT Trail video with the author -
Guide book author Tami Asars shows us the high-country of Section "J" Snoqualmie Pass to Stevens Pass from her book Hiking the Pacific Crest Trail Washington.
- Edutainment –
Two Essential Backcountry Safety Lessons - Featured on Outside Magazine
Where expert knowledge is made accessible through animation.
This animated backcountry safety video learning from some of the top snow scientists in the US takes a look at the definitions of two important snow terms: faceting and sintering.
- Move audiences with movement -
We illustrated and animated 40 original compositions highlighting the diversity of the American Climbing experience.
Key American Alpine Club Member Benefits are called out in nine badge designs.
-In The Media -
Seattle Times Articles & Videos
Best of the NW Trails online
Park & Life Magazine
Nordic skiing article