Make every MoFi story
unmistakably MoFi.
A refreshed brand deserves a recognizable voice in motion. Bring MoFi’s visual identity to life across its case-study videos—turning individual stories into a cohesive series with lasting impact.
The stories are powerful.
Make the experience unmistakable.
From brand guidelines to stories people feel.
MoFi’s evolving identity creates an opportunity to unify the way its impact appears on screen. Whether the current case-study series is already filmed, edited, or still in progress, a flexible motion design system can give every episode the same visual language.
Consistent titles, animated concepts, speaker identification, and closing moments make the series easier to recognize, understand, and extend.
Bridging brand strategy and the viewing experience.
SINTR works in the space between an established brand system and the stories that bring it to life—not in place of MoFi’s art director, agency, or video production partners.
MoFi’s art director
Owns the evolving visual identity, brand standards, and internal creative priorities.
Agency and production team
Provide strategic direction, campaigns, footage, edits, and established creative assets.
SINTR
Translates the approved brand into expressive motion graphics, reusable templates, and consistent video experiences.
Designed for collaboration: creative direction and approvals remain with MoFi and its designated partners.
The MoFi Motion Identity System.
One adaptable visual toolkit for the entire case-study series.
Building on the visual storytelling concepts explored during the earlier MoFi design exercise, SINTR would develop a polished graphics package that editors and creative partners can apply consistently across current and future videos.
A branded entrance and concise introduction that set the tone.
Flexible speaker names, titles, organizations, and locations.
Episode cards, section breaks, and story chapter treatments.
Three reusable layouts for impact statistics, funding concepts, and outcomes.
Consistent endings designed for web and campaign distribution.
Editable After Effects templates, export guidance, and one sample application.
Includes one agreed creative direction, two consolidated revision rounds, editable motion templates, and application to one representative video segment.
Assumes MoFi provides approved brand assets and a suitable sample edit. Editing or finishing the full video series is a separate engagement.
Discuss the scope ↓Stories that connect brand, clarity, and emotion.
These examples show how a strong visual language supports distinct kinds of storytelling—from a coordinated content ecosystem to complex innovation and business-impact stories.
Home Science Tools
A look at how brand direction extends beyond a logo into a connected system of films, educational content, campaigns, and digital experiences—creating a recognizable identity across every audience touchpoint.
Relevance to MoFi: Translating an established brand into consistent motion, editorial, and storytelling conventions across an entire video series.
TechLink / MilTech — SEAKER
A story-driven approach to communicating innovation and entrepreneurship, making specialized ideas accessible to a broader audience.
Relevance to MoFi: Clear visual storytelling helps audiences connect a technical or financial program to real people and outcomes.
MTIP Success Story — Innimune
A voice-over script brought to life through motion graphics, visual pacing, and branded design. The approach turns a narrated business success story into a clear, engaging video without relying on a traditional on-location interview shoot.
Relevance to MoFi: An efficient way to translate approved scripts, program concepts, and measurable outcomes into a consistent series of branded videos—using graphics to clarify the story and reinforce the identity.
Simple to approve. Easy to extend.
Review the assets
Meet with MoFi’s art director and relevant partners; review brand standards, video edits, and existing graphics.
Define the motion language
Develop one visual direction for typography, transitions, titles, and animated concepts.
Create the toolkit
Animate, refine, and package reusable elements with a representative video application.
Enable the series
Deliver editable files and export guidance so MoFi’s team or editors can apply the system.
Start with a system. Build a series.
Once the motion identity is approved, it can support a phased rollout without requiring MoFi to reinvent the graphics for each new story.
Motion identity toolkit
Design the visual system, create reusable templates, and demonstrate them on a representative video segment.
Apply to existing case studies
Integrate the system into finished or in-progress episodes, adapting graphics to each story’s content and edit.
Indicative planning range: $1,000–$2,000 per video, subject to edit readiness and complexity.
New motion-led or filmed stories
When new content is needed, expand into original case studies, remote-first motion storytelling, or on-location brand films.
Rollout and future production prices are planning estimates, not included in the $3,500 package. Final deliverables, timelines, and responsibilities would be agreed with MoFi.
Let’s bring the refreshed MoFi brand to life.
Start with one representative case-study edit and the approved brand assets. Together with MoFi’s art director and production partners, we can define the motion language—and create a toolkit that carries through the full series.