2018 The Year of Clarity and Quality

It seems like there is never a dull moment in this industry. 

Sometimes I wonder, what the industry is?  Advertising, marketing, PR, social media? 

The lines are being blurred. 
Traditional media outlets are being squeezed by universal publishing and in-house creative.

 A new paradigm of digital distribution

A new paradigm of digital distribution

While there are new opportunities there are also new challenges. Primarily cutting through the noise to connect with audiences in a fragmented crowded digital landscape.

 With so many media streams, what are the best ways to connect to your audience?

With so many media streams, what are the best ways to connect to your audience?

That is why we are hedging our bets on video.  Moving pictures can grab attention and keep it over a longer period of time.

Done well, meaning thoughtfully and in the right context video has the power to connect with audiences’ emotion.

If you can do that, you can cut through the noise and influence action.

 Engage audiences on an emotional level

Engage audiences on an emotional level

Let’s look at some recent trends.

  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
     

  • 4X as many consumers would prefer to watch a video about a product than to read about it.
     

  • 1 minute of video is equivalent to 1.8 million words to your audience.
     

  • By 2019, internet video traffic will account for
    80% of all consumer Internet traffic.
     

  • Video on a landing page can increase conversions
    by 80% or more.
     

  • More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

This year may very well be a year of a trend to quality and clarity (at least I hope it is).

As I mentioned before the digital landscape of media is crowded, everyone clamoring for our attentions.

 More isn't always better, quantity is not quality

More isn't always better, quantity is not quality

After the wild free-frawl of media overload it may be time to tidy up.

Take an approach focusing on clarity.

 Adobe trends of 2018, nature and solitutde themes

Adobe trends of 2018, nature and solitutde themes

Reach audiences on a more personal relevant level.

 Social media is the venue for relatable stories

Social media is the venue for relatable stories

Speak with your audience not at them.

Clarity means reaching viewers where they are.  Design specifically for each format.  Live speaker support video has different nuances than social media video.  We will be digging into each category in future blog posts.

Stories can be in all sorts of lengths. 

We aren’t stuck in the traditional 15, 30, or 60 second TV spot formats.  The ideal length for an Instagram video is 26 seconds.  Which is the exact length of this teaser clip from our animated Snow Sintering video featured on Outside Magazine.

Our approach to video production is an extension of branding.  We are often asked to bring brands to life thorough multimedia campaigns.

This is our process of SINTERING.  Making order out of chaos.  Building business by appealing to people and using the magic of thoughtful video to inform and inspire our audiences.

 SINTERING is the process of bonding widely different particles into a solid mass by heat or pressure without melting to the point of liquefaction    KIND OF LIKE WHAT WE DO WITH IDEAS

SINTERING is the process of bonding widely different particles into a solid mass by heat or pressure without melting to the point of liquefaction  

KIND OF LIKE WHAT WE DO WITH IDEAS

This can be some intense stuff when it comes to expectations and process.  Being fluent in all the design tools with a scalable studio enables us to be nimble and responsive while creating high quality deliverables.

We strive to form long-term relationships with expert marketers, producers, and social media influencers.

Feel free to reach out to us if you have questions on effective ways to use video for your business.

 

Bryan Schaeffer